What Sets Us Apart

The pressures of early-stage companies and advocacy campaigns are very similar. You don’t have three to five years for a marketing plan to work. Early victories are essential to extend your runway that leads to success. Every strategic and tactical decision counts, and your business and our planet can’t afford for them to be wrong.

After 30+ years in the world of companies and causes serving our environment, we give you the best chance of succeeding.

PARTNER WITH CLEAN UP MARKETING

Meet The Team

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Juan Alfonso—Digital Ads & AI Director


Juan Alfonso has created thousands of high performing digital ads across Google’s Ad Network, Meta, Twitter and LinkedIn, generating brand exposure and inbound leads for our clients.


In addition to his work in the private sector, Juan has also served as a professor of writing and rhetoric at Florida International University. He has also held positions in the U.S. Marine Corps, serving as press chief for online and print publications in Honolulu, Hawaii; Garden City, New York; and Kandahar, Afghanistan.


Juan has received numerous accolades for his work, including the Thomas Jefferson Award for Best Tabloid News Paper in 2007, while serving as Central and Northern Bureau Chief for the Okinawa Marine newspaper. He was also awarded the Navy and Marine Corps Achievement Medal for managing a team of 13 reporters across three bureaus, covering military training operations in nine countries from 2006 to 2008.


Juan holds a BA and MA from Florida International University. Read more on LinkedIn.

Shari Sentlowitz—Account Director & Content Creator


Shari comes to us with over 25 years of experience as a dynamic marketing and creative leader at Fortune 500 companies like Samsung and Sony. Known for turning bold ideas into measurable results, she has led campaigns that drive brand awareness, foster customer loyalty, and generate significant revenue growth. With expertise in transformative branding, digital strategy, traditional marketing, and compelling storytelling, Shari delivers innovative solutions that captivate audiences and inspire action.


Most recently, Shari redefined branding, go-to-market strategies, and channel marketing for Samsung Electronics America’s $1.2B+ B2B display division. She managed the end-to-end execution of over 25 product launches annually, driving cross-functional alignment and creating plans that generated millions in incremental revenue while strengthening Samsung’s market leadership.


Earlier in her career, Shari honed her expertise at several internet startups, where she led local and global marketing campaigns that laid the foundation for her innovative approach to driving brand success and customer engagement.


 Read more on LinkedIn.

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Michael Grossman—Creative Director


Over a 30+ year career, Michael has been responsible for shaping and moving public opinion for cleantech companies, renewable energy trade associations, environmental causes, and political candidates.


He serves as the primary strategist for all of our clients and main copywriter for websites and videos.


Michael is a graduate of Syracuse University from a time long ago, when the Internet was still a glorified message board.


He also served as Chair of the Board of The Green Chamber for four years, raising money and connecting entrepreneurs, pubic officials, funders, and consumers in pursuit of a more circular economy.

 

His involvement in the climate tech community stems from a core belief that creating a habitable place for nine billion people without baking the planet is the crucible of his generation, and it can only be solved by moving in the only direction humanity has ever known—forward.

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